In an article titled FYI: Taking Into Account Time Spent on Stories, Facebook tells us about how they are trying to fit all of their users into one box. They take a one-size-fits-all approach to software design–as many do these days–and falsely seem to think that they can make a magic algorithm that will make everybody universally happy.
However, the more they fuck with the feed, the more people get mad. But Facebook market their chaos thus: “The goal of News Feed is to show you the content that matters to you.” No, it’s not. That is categorically a bald-faced lie. The goal of the news feed is to show content in such a fashion that will maximise their revenue.