This video is worth a watch:
It shows how Facebook are doing the same thing as dodgy click farmers. And this chap goes to some length of explaining that with Facebook’s policy of only showing content to 10-15% of subscribers, that paying for Likes actually results in less engagement with your core audience, because most of the people seeing your content are the click farmers who don’t even read it.
So it’s a scam. But the effects of it go deeper, because if I Like a page (I stick to very few, and mostly they’re band pages I care about so that I know when they’ve got releases or tours coming), then there’s an 85% chance that I won’t see their posts.
Which really makes it completely fucking useless, both to me as a consumer, and as a producer of content.
What’s the alternative? A webpage. A real webpage hosted on a webhosting platform, not as part of someone’s social network. Heck, even a page on Blogger or WordPress.com if you’re too cheap to pay for a website, or if you’re just doing it for fun.
Honestly, I think that RSS feeds are a far better way of consuming content — real content, not the friend interaction that Facebook started out as. With an RSS feed, I can subscribe to whatever content I want — and most CMS/blog software allows you to subscribe to articles and comments together or separately — and they can be categorised.
And best of all? Shit doesn’t get censored by a company hoping to cash in by defrauding people.